Positioning

The importance of positioning your organization correctly to be considered for government contracts cannot be over-emphasized. Knowing and understanding federal government customer needs is your key to winning government contracts. In fact, the more you know about existing and potential government customers, the more likely you are to be successful.

Positioning also includes partnering consideration. English Solutions utilizes its vast resources to explore 8(a) matching opportunities with established certified small business companies to obtain sole source contracts. Another viable option that English Solutions assesses is client eligibility to participate in the SBA 8(a) Mentor-Protégé program. This is an opportunity for a large businesses and 8(a) companies to team together to win sizable large contracts on a sole source basis.

Just know there is a whole host of ways to win government contracts and get ahead of your competition. On more than one occasion English Solutions provided a client with more than they expected by listening, gathering information, and uncovering unexpected nuggets of information that improved their positioning for contract awards.

Getting to know your customer’s needs can also be enhanced by genuine and open interpersonal conversations. English Solutions has access to these decision makers, on a personal level, and inquiring directly from the government source often can facilitate the positioning process.

There are seven key questions that you should know before seeking to do business with the federal government.

  • Who are your potential customers?
  • What do they buy?
  • Why do they buy it?
  • When do they buy it?
  • How do they buy it?
  • Why they should buy it from you?

English Solutions has the expertise to help you answer each of these questions, specific to your organization, in a timely manner. We methodically create the format and objectives to position your company as the solution to meet the government’s need. That’s one of the many things we do to help you realize your goal of being awarded a government contract.